Attracting potential customers can sometimes be a challenge if you don’t know how to take advantage of all the digital tools available for your business. PPC or Pay Per Click, helps you generate new customers by creating a marketing strategy with Google Ads or Bing.

What is Pay Per Clic (PPC)

Pay Per Click, or PPC, is a form of advertising that allows you to pay a fee for a website to appear on the search engine results page (SERP) when someone types specific keywords or phrases into the search engine. The SERP will display ads that have been created to direct visitors to your site, and the fee you pay is based on whether people click on your ads.

What is it used for?

PPC marketing helps generate traffic and increase the online presence of your digital business. In PPC advertising, the user pays a fee each time a potential customer clicks on the ad. PPC is a way of buying visits to a website instead of getting them organically.

Pay-per-click advertising is essentially paid when someone clicks on the ad, making it easy for the user to verify the profitability of the generated strategy. A crucial factor to consider is that ad placement depends on your bid and the quality score of the ads.

Something you have to consider in your marketing strategy is the keywords, as each ad within its ad group will be targeted to a set of relevant keywords or key terms. These keywords indicate to search engines which terms or search queries you want your ad to appear for on the SERPs.

References: Hubspot

By: Cristina Garcia.